Pilot spec
30-day execution sprint. Week-by-week cadence, SLAs, caps, constraints. For procurement and VP review.
What the Pilot is
A 30-day execution sprint where we run the Revival Engine on your dormant pipeline. We score your list, build the Message Kit and Booking Kit, execute the outreach, handle replies, and manage bookings. Nothing sends without written approval.
The Pilot follows the Revival Audit. The €497 Audit is credited in full to a Pilot started within 14 days of invoice date (account credit, not cash). After the Pilot, you decide whether to continue with a Retainer (starts Day 37) or stop.
The engine runs in 7-day revival cycles. The Pilot is 30 days so we can complete setup, run, iterate, and close the loop with weekly reporting and an end-of-sprint recommendation.
Week-by-week cadence
Ingest CRM export. Score dormant records. Build Top-50. Draft Message Kit and Booking Kit. You approve all messaging before anything sends.
Execute approved outreach. Monitor and triage replies. Send booking offers with two-slot options. Handle scheduling.
Adjust angles based on reply patterns. Send reminders at 24h, 12h, and 3h. Handle reschedules and no-shows.
Final follow-ups. Close open threads. Deliver end-of-sprint summary: calls attended, replies received, recommended next step.
What you receive weekly
- Scoreboard: replies received, bookings made, calls attended (updated twice per week).
- Approval requests: any new messaging variants or angle changes before we send.
- Reply handling log: redacted summaries of responses (opt-outs, interest signals, objections).
- Booking confirmations: calendar invites sent, reminders triggered, reschedule handling.
Execution artifacts (structure-only)
This is what the weekly artifacts look like. Examples are redacted and structure-only until live receipts exist.
Scoreboard fields
| Field | Definition |
|---|---|
| week_start | Week start date for the reporting window (CET/CEST). |
| sends | Outbound emails sent during the window (approved only). |
| replies | Total inbound replies received (all categories). |
| positives | Replies indicating interest or willingness to book. |
| booked | Meetings booked (calendar event created + invite sent). |
| attended | Meetings attended (both sides present, ≥15 min, in ICP). |
| show_rate | Attended / booked within the window (process metric, not a guarantee). |
| opt_outs | One-word opt-outs honored and suppressed immediately. |
| bounces | Delivery failures requiring suppression and hygiene actions. |
| median_tti_min | Median time-to-invoice (minutes) after a green-light decision. |
Reply-handling log categories
| Category | How we handle it |
|---|---|
| positive | Offer two slots. Confirm attendance. Create invite. Prepare invoice (if Audit/Pilot agreed). |
| reschedule | Propose new slots. Keep the thread short. Update calendar and reminders. |
| objection | Respond with mechanism + terms + constraints. No outcome guarantees. Offer Audit as the proof step. |
| wrong_person | Ask for the right owner. Suppress if requested or if signal is low. |
| unsubscribe | Confirm suppression in one line. No CTA. Record and remove permanently. |
| ooo | Pause. Set a follow-up date. Do not spam the thread. |
| question | Answer briefly. Offer two slots. Keep it to one question line when outbound resumes. |
| hostile | Do not argue. Suppress immediately. No further contact. |
Redaction rules: no client names, domains, or personal emails. Logs show category, timestamp, and action only.
SLAs (process only)
We guarantee process and timelines. We do not guarantee outcomes (replies, bookings, revenue).
The response times below are operating targets during business hours. They are not a service credit guarantee unless explicitly written in your signed agreement.
| SLA | Target | Notes |
|---|---|---|
| First response | Within 2 hours | Business hours, Mon-Fri 09:00-17:00 CET/CEST |
| Time-to-invoice | ≤60 min | After scope confirmed, during business hours |
| Approval turnaround | 4 business hours | After you approve (target: you approve within 24h) |
| Booking handling | 2 business hours | Calendar invite sent after acceptance; reminders at 24h/12h/3h |
| Weekly scoreboard | Thursday EOB | Delivered weekly, updated twice per week |
Caps and definitions
Pilots have a capacity cap based on attended discovery calls. This ensures quality handling without overcommitting resources.
- Pilot — SMB (€6,000): support up to 8 attended discovery calls within the 30-day sprint.
- Pilot — Mid-Market (€8,000): support up to 10 attended discovery calls within the 30-day sprint.
- "Attended" definition: both sides present, call duration at least 15 minutes, within agreed ICP (no accidental bookings from out-of-scope contacts).
Caps depend on list quality and buyer behavior. If you exceed the cap, we recommend continuing with a Retainer or a follow-on Pilot.
Constraints and stop conditions
We enforce brand-safety and GDPR discipline. We will pause or stop if these basics are not met.
- Approval required: you approve every message variant before we send. No exceptions.
- One-word opt-out: every outreach includes a clear opt-out (e.g. "reply STOP"). We honor opt-outs immediately.
- Deliverability basics: we pause if we detect domain issues, high bounce rates, or spam folder signals. We notify you and recommend fixes.
- No mass blast: we work from your scored list (Top-50). We do not scrape, buy lists, or send to unverified contacts.
- ICP alignment: if your list is out of scope (wrong region, wrong buyer role, under minimum quality), we stop and recommend next step (rescope or stop).
Retainer (ongoing, starts Day 37)
If you continue after the Pilot, the Retainer starts on Day 37 (one week after Pilot ends). Retainer — Core is €10,000 per month.
Weekly operating rhythm (retainer)
- Monday: segment refresh + plan for the week (what we run, what we hold).
- Tue–Thu: execution, reply triage, booking handling, and approved variant tests.
- Thursday EOD: weekly scoreboard delivered (replies, bookings, attended calls, objections, opt-outs).
- Friday: adjustments for next cycle (ICP filters, angles, list quality fixes).
Monthly review and outputs
- Monthly review: what improved, what stalled, and what to change next month.
- Deliverables: weekly scoreboards, reply-handling log excerpts, booking confirmation trail, and next-month run plan.
- Rules unchanged: same SLAs, same approval gate, same stop conditions, no mass blast.
Opt-out: 7-day written notice before renewal. Retainer renews monthly unless you opt out. If notice is received in-window, the next month does not renew.
Operator
- Operator-led + capacity: Hampus runs RevivalOps with controlled weekly capacity.
- Background: 7+ years in B2B software, reporting workflows, CRM operations, and GDPR-oriented handling routines.
- Timezone + hours: Europe/Stockholm, Monday-Friday 09:00-17:00 (CET/CEST).
- Contact: hello@revivalops.com
Full legal entity details (organisation number, registered address) are provided on invoices and in the signed agreement/DPA.
Continuity
Pilot delivery is operator-led. If availability drops (holiday, illness, or incident), we pause new sends and variant changes until approval gates are explicitly re-opened.
- Pause rule: no unsupervised sends while continuity risk is active.
- Escalation channel: updates are sent by email to active stakeholders.
- Status reference: material disruptions are posted on the Status page.
Pricing summary
| Tier | Price | Scope |
|---|---|---|
| Revival Audit | €497 | Scorecard + Top-50 + Message Kit + Booking Kit + 7–10 min video walkthrough via private link (48–72h) |
| Pilot — SMB | €6,000 | 30-day sprint, up to 8 attended calls |
| Pilot — Mid-Market | €8,000 | 30-day sprint, up to 10 attended calls |
| Retainer — Core | €10,000/mo | Ongoing, starts Day 37, 7-day opt-out |
All prices ex-VAT. No outcome guarantees. Process and timelines only.